What are the ways that big brands are integrating social media across media channels? Should social media marketing be treated as a discreet, stand-alone program or part of a larger marketing strategy? Given that social media underscores community building, how does it apply to advertising campaigns that have a limited lifespan?
Our May 14th Social Media Club Boston event will feature a panel of social media and marketing practitioners who will discuss the benefits and challenges of cross-channel social media integration. The panel is moderated by Mike Proulx, Vice President, Interactive for Hill Holliday. Mike leads Hill Holliday’s Interactive Marketing Strategy team and works across the agency’s client portfolio to build the case for digital solutions and help conceive marketing programs that cross digital channels, integrate with offline media, and push interactive innovation. Given this, Mike’s team is comprised of individuals who specialize in social media and emerging media with a constant eye towards 360 degree marketing integration.
Before Hill Holliday, Mike was Vice-President of Social Media at Digital Influence Group where he led client teams for IBM, Alcatel-Lucent, and Cook Medical. In 2000, Mike started-up and operated the Boston office of NYC-based Thoughtbubble Productions where he produced rich media websites to promote movies and TV shows. His clients included Warner Brothers, Columbia Tri-Star, and American Movie Classics (AMC).
Mike has a passionate interest in media convergence, cross-channel integration, and brand democratization.
Panelists are:
- Terry Lozoff – President, Street Attack – Terry plays an integral role in the growth of the company and in the ongoing direction of strategy and vision. Terry has been with Street Attack since 2003 as co-founder and partner, and in addition to overseeing all company operations, is a thought leader in digital and alternative marketing. He has built and executed long-term growth strategies for major brands such as Miller Brewing Company, and has proven success in launching new digital companies such as GlobalPost.com. Terry has been featured as an expert voice on alternative and digital marketing at numerous industry events, publications and blogs.
- Sean Corcoran – Analyst, Interactive Marketing, Forrester – Sean is a leading expert on online advertising, social marketing, emerging media, and advertising agency relationships and structure. Sean's research focus is in overall interactive marketing, helping businesses develop and manage digital strategies for specific channels such as Social Computing, search marketing, mobile marketing, and online advertising. Sean also works to help Interactive Marketing professionals manage their interactive agencies and determine the best way to integrate with traditional agencies and marketers.
- Ken Peters – Vice President, Text 100 Public Relations – Ken is the senior consultant for Text 100 in Boston and has led Text 100’s work with some of its largest brands, including IBM, Gartner, Xerox and Cisco. In his role, he has charted successful social media strategies that integrate social media with traditional media, online and offline advertising, corporate social responsibility programs and ongoing sales campaigns.
- Mike Spataro – Senior VP, Client Social Media Strategy, Visible Technologies – Mike manages social media and reputation management strategies for Visible’s growing roster of global clients. His assignments have included work with Kraft Foods, Vanguard Investments, FedEx, HP, Hormel, Thomson-Reuters, Panasonic and GM. Mike’s experience includes the development and implementation of how consumer insights from social networks positively impact the bottom line of companies and enhance the business goals of brand and product marketing, corporate and public relations, customer service and support, and market research.
- Vicki Rellas – CMO, Mom Central Consulting - Vicki works with Mom Central’s clients developing and implementing campaigns to reach Moms and engage them in powerful word of mouth programs such as blog tours, viral marketing programs, geo-targeted referral programs, social media engagement and live grassroots events. As the premier firm specializing in Marketing to Moms, Mom Central Consulting helps companies develop meaningful conversations, connections and communities with Moms. Mom Central works with over 100 national brands offering a breadth of consulting services, including research and social media strategy and listening, for start-up and established brands. Vicki past experience includes
many entrepreneurial activities including owner of a Dunkin Donut
franchise. Over her career, Vicki has implemented new and innovative
marketing and sales programs for technology and financial services
companies.
Some of the campaigns and initiatives that will be discussed include:
- Chili’s Integrated P.J. Bland's Campaign (Hill Holliday)
- Award-winning Best Buy @15 Challenge with Ashoka Youth Venture (Street Attack)
- IBM and Cisco's social media initiatives
- Mom Central's campaign (a perfect topic just after Mother's Day!)
- Crisis management, customer service and outbound engagement projects at FedEx, Vanguard, Kraft Foods, and Hormel
- Many more!
Stick around after the event for more socializing!
Please tag all blogs, podcasts, vlogs, and photos of this event with the keywords smcboston and socialmediaclub.
Also, if you upload photos to Flickr, we would appreciate you adding them into the Social Media Club pool at http://www.flickr.com/groups/socialmediaclub/. Thank you!
When
you sign up for this event, your name, company and URLs may be shared
on the event page. All other information, including email, is not
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THIS FREE EVENT IS HOSTED AND SPONSORED BY HILL HOLLIDAY.
Getting There: Hill Holliday is at 53 State Street in Boston (a tall, mirrored building). The State Street T stop is the closest MBTA stop. When you walk in, pick up your badge at the security desk on your left and then head to the elevators to the 35th floor. The room we’ll be in is right next to our reception area.
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